How reviews work

We’re open to all. Reviews are published instantly. No moderation, no delays.

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How do reviews get on Trustpilot?

Reviews on Trustpilot are written by consumers from across the globe. Anyone with a buying or service experience can write a review, as long as they follow our Guidelines for Reviewers. You can read more about the journey of Trustpilot reviews and who can write a review in our Support Center.

A Trustpilot review can start in two ways:

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Being open is in our DNA

Trustpilot was created in 2007 as an independent, open platform that sits between businesses and consumers and empowers both by enabling collaboration.

Research has shown us that people want to share their experiences to make things better and when it comes to writing reviews, they won’t stand for censorship or delays. That’s why being open is so important.

We encourage all consumers who have had a recent, genuine experience to share it with our community, because we believe that open feedback delivers real value. Consumers can make more informed decisions when they know what others have experienced and businesses can improve and innovate by collaborating with customers and learning from their feedback.

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Real reviews, in real time

We allow anyone to post a review, which prevents businesses from pre-screening or moderating what consumers actually read. This is one of the key ways we’re different from ‘closed’ or pay-to-access platforms where companies collect reviews as marketing collateral and can publish the reviews they like and ‘unpublish’ those they don’t (either after the fact or by pre-screening).

This is never the case on Trustpilot. We strongly believe in the power of being open to everyone and are fighting for a more transparent review industry. We also know this comes with great responsibility, which is why we’re constantly improving our efforts to tackle fake reviews, fraud and misuse.

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Flagging reviews

Being open to all also means giving both businesses and consumers the opportunity to flag a review if it contravenes our guidelines. We check each flagged review, and if we find that it breaks the rules, we’ll take action.

If a business suspects a reviewer hasn’t had an experience with them, they must reach out to the reviewer for more information using our ‘Find Reviewer’ tool before they can flag the review.

Our rules are crystal clear that only flagging negative reviews is against our guidelines. Businesses that misuse the flagging function damage the trustworthiness of our platform. We take this very seriously. Learn more about how we address misuse of the flagging function.

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Business Transparency

The Business Transparency page gives an overview of how a business has used Trustpilot over the past 12 months.

Everyone can see how the business got its reviews, how their review star ratings differ by source, how many reviews they’ve flagged, and whether those flagged reviews actually breached our guidelines.

It’s all part of our larger initiative to bring more openness and transparency to our platform and the review space as a whole.

A neutral space for dialogue and collaboration

"An open conversation means no censorship and no delays. Trustpilot is for everyone because we believe that’s the best way to deliver an honest and representative view of a company’s customer service."

Ausra Mazutaviciene
Data Protection Officer

Corporate photo of Ausra Mazutaviciene, Trustpilot's Data Protection Officer

Contact us

Want to know more?

Get in touch to find out more about what we do to build trust and promote transparency in online reviews. For editorial and press enquiries, see Trustpilot’s Press site.

Contact usVisit our Press site